THE REBRANDING OF FROGUM – MOVING AHEAD. MOVING BEYOND.

„FroGum stands for innovation. This name has perfectly defined us the way we are. What are we? A  family-owned business proudly and successfully ran by two generations of the Frontczak family”, says Mirosław Frontczak, the founder and president of FroGum.

The Rebranding of FroGum: the Family

Our long-term family enterprise creates continuous value across generations, and the value we create is not just financial. This value has always been determining our unique corporate culture and our success.  We share a strong focus on professionalism, transparency, collaboration and being united by shared values and purpose. We are also resilient, able to take advantage of opportunities and innovate and transform our business as needed.

 

The Rebranding of FroGum: Synergy

Over the past years, FroGum has evolved from a manufacturer of car mats and liners into a renowned European expert in the field of rubber interior car accessories. As we have been continually developing since the very moment FroGum appeared on the market, now we feel our brand story  should be reflected in our strategy and brand narrative: what we need is to go for rebranding. The changes that we decided to introduce are to show the audience our strengths and highlight our values that helped us build a stellar business reputation and reach a leading position in Europe– Patrycja Frontczak, Brand Strategy Director FroGum.

Another reasons for a revamp and rebranding are the need for a well-organized portfolio, appropriate brand positioning and a coherent customer experience.  Our customers may now reach our offer in many different ways, from a website, social media and digital advertising, through trade fairs, printed flyers and leaflets or interaction with sales representatives, to ready products.  Customers may feel confused or frustrated because they are not sure if they communicate with one and the same organization, says Patrycja Frontczak. „It is crucial to integrate materials and messages communicated by FroGum to reach the target audience effectively, improve customer experience and increase customer loyalty and satisfaction”, she adds.

 

The Rebranding of FroGum: Shared Values

Today, authenticity is a company’s most valuable asset – says Bartosz Frontczak. Of course, we could have coined a new brand name that would have nothing to do with our family name, but by doing so we would stop being ourselves.  Worse still, we would even question or undermine our brand identity.

 

We are proud of the 35 years of our  business history and the brand we have built on the core values we stay true to – the values that are rock-solid, enduring and non-negotiable.  What matters most to us are: top quality of our products and customer satisfaction, commitment to the business and the people who work with us and for us, protecting the environment with the  healthy, sustainable future in mind, but also   innovation, reinvention, seeking new opportunities and learning from challenges that emerge. We strive for the most innovative and stylish design, state-of-the art production and we avoid  risk by effective use of subcontractors.

 

FroGum: Dynamic Development

The history behind FroGum is the rock on which we can build a global brand. Last years  saw technology take a giant leap, and FroGum always invests in the best solutions , says  Mirosław Frontczak.

We are sure that the future belongs to the Creators of Tomorrow. It is imagination, invention, creativity and the willingness to  go beyond boundaries.  FroGum owes its success to the responsible and  farsighted business policy based on the idea that „tomorrow begins today”.

Invention and technological development inspire us to seek the ways to enhance driver comfort, improve your travel experience and make use of  AI capabilities in the design process.  In short, our vision is to create the automotive  equivalent of haute couture. This is  how we see the future of mobility. Looking beyond the horizon, we keep our core values and a clear mission: MOVE AHEAD!

 

Our portfolio embraces merchandise that may satify  all the needs of car owners, irrespective of their budget. From a luxury ProLine to a budget-friendly El Toro, all FroGum’s products are popular as they fit car models for families, dog owners, or racing enthusiasts alike.  FroGum’s DryZone and ProLine boot liners are both practical and innovative as they keep the interior safe and clean, and  the unique boot organizer helps to avoid clutter.  Simply speaking  –  we are here to please all the Customers who visit our store. This is why we go for rebranding: to appeal to the audience more effectively, and to make our floor and boot  liners easily identified by their properties and outstanding quality.

 

FroGum – the Brand of Tomorrow

A closer look at FroGum’s development reveals a striking fact: the brand’s history has been written by innovative, ground-breaking  decisions considered as milestones.  When establishing FroGum, I deeply believed that we would give our customers a quality they had never been offered before. This idea has defined us. Since then we’ve been constantly thinking which doors to open next, what new things to discover and try. FroGum’s mission is innovation, looking into the future, anticipating the shape of  things to come, says Mirosław Frontczak.

 

If we happen to explain the meaning of our brand name, we’d simply say  that  it translates into „the Creators  of Tomorrow”. This coinage perfectly stands for what we stand for.

 

 

FroGum

The Creator of Tomorrow

Join us!