Our history
We are a family business
Founded in 1987, FroGum is an innovative, family-owned manufacturer of car mats with international experience. Our values provide the firm foundation on which we continue to build our success.
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The company is founded
The company was founded as AUFRO, manufacturing rubber and rubber-to-metal parts and accessories for passenger cars and trucks. We produced our first rubber car mats for the Fiat 126p and FSO Polonez.
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A new focus for production
We made a strategic shift in production, moving away from spare parts to focus on car mats and mud flaps.
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A new name
AUFRO became FROGUM. We have continued to operate under this name ever since.
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Vehicle-specific mats
A major step in our growth was the launch of a strategic programme to produce vehicle-specific mats for all car models. This ambitious initiative also marked the arrival of the younger generation of the family on the management board, bringing fresh energy, an innovative perspective and renewed momentum for expansion.
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A new headquarters
Moving to our new headquarters in Grodzisk Mazowiecki marked the start of a period of rapid growth in production capacity and continuous upgrades to our production technology.
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Our trade fair debut
Exhibiting at Automechanika Frankfurt and Automechanika Dubai helped us rapidly expand our distribution network in Western markets.
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The next generation joins
PPH Frogum changed its legal structure to become a general partnership (spółka jawna). The founder’s daughter became a co-owner, reinforcing our identity as a fully family-owned business with a stable foundation and a long-term vision for growth.
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The launch of ProLine
The launch of our groundbreaking ProLine car mats and trunk mats set a new benchmark in the industry, combining precision manufacturing with outstanding protection for the vehicle’s interior.
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Global expansion
Our presence at major international trade fairs — Autopromotec Bologna, Automechanika Birmingham and AAPEX Las Vegas — reflected the brand’s rapid growth. Strategic partnerships also extended our reach far beyond Europe. We began distribution in Africa and entered the promising US market by working with a local trade partner.
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The launch of DryZone and No.77
We expanded our range with innovative solutions designed to help keep vehicles clean and tidy. We introduced advanced DryZone trunk mats and distinctive No.77 car mats, which quickly earned our customers’ appreciation.
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International trade fairs
We continued our expansion strategy by presenting our range at major automotive trade fairs. These included Automechanika events in Gothenburg, Istanbul and Dubai, as well as MIMS in Moscow, both in person and through MIMS Digital. These events helped us connect with a broad network of international partners.
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Rebranding
Our refreshed brand identity complemented our international expansion and technological development, highlighting our innovative approach.
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The launch of online sales
We launched our own e-commerce platform, creating a direct connection with retail customers and opening up new opportunities to expand our brand’s digital reach.
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Dropshipping
We introduced a flexible dropshipping model, enabling our trade partners to distribute products even faster and more efficiently without needing their own warehouse space.
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The launch of Pure, MudMax, Nomad and Horizon
We continued to expand our range with innovative, purpose-designed product lines for different market needs: Pure car mats and trunk mats, specialist MudMax tractor mats, practical Nomad front car mats and elegant Horizon carpet mats.
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TecDoc and logistics development
We began an official partnership with TecDoc and opened a modern warehouse and logistics centre, supporting the continued growth of our commercial operations.
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Leadership succession
The change in leadership marked a generational milestone in our company’s history. The founder officially handed over to his son, completing the succession process. This strategic step secured business continuity and stability while paving the way for continued growth under the next generation of leaders.
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The launch of Race Rock
Our luxury Race Rock 2-in-1 car mats made their debut, designed for drivers who want uncompromising, sporty style. This innovative range combines elegant carpet mats with durable TPE protection — created for people who are passionate about driving.
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The FroGum brand platform
As part of our ongoing development and commitment to the highest e-commerce standards, we rebranded FroGum Shop and launched the new frogum.com website. Our refreshed online presence reflects our global identity and delivers a high-quality brand experience for both retail customers and business partners.
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Six new product lines for a changing market
Responding to a changing market, we introduced new products that are lighter and more accessible, continuing to push the industry forward. By optimising our processes, we significantly expanded our range and launched six new car mat and trunk mat lines at once: Force-X, HexOne, BrakeON, Hevara, Velcaro and Vexo. These lines set new benchmarks for accessibility, lightness, functionality and design.
